Surveys & Feedback

Surveys are the foundation of customer-driven product development. Learn how to create surveys that get meaningful responses.

Creating a Survey

To create a new survey:

  1. Navigate to Surveys in the sidebar
  2. Click "Create Survey"
  3. Choose a template or start from scratch
  4. Configure your survey settings

Survey Templates

Release Cadence includes pre-built templates for common use cases:

Feature Request Survey

Collect ideas for new features from your users. Includes questions about pain points, desired solutions, and willingness to pay.

NPS (Net Promoter Score)

Measure customer satisfaction and loyalty with the standard Net Promoter Score question (0-10 scale) plus follow-up questions for detailed feedback.

Feature Feedback

Get feedback on specific features. Link to a feature to automatically include context.

User Satisfaction

Understand overall satisfaction with your product and identify areas for improvement.

Beta Tester Application

Recruit beta testers and collect information about their use case and availability.

Question Types

Choose the right question type for the information you need:

Short Text

Brief text responses for single-line answers. Best for:

  • Names and contact information
  • Short suggestions or ideas
  • Single-word responses
  • Job titles or roles

Long Text

Open-ended questions for detailed, multi-line responses. Best for:

  • Feature descriptions
  • Pain point explanations
  • Detailed feedback and suggestions
  • User stories and use cases

Single Select

Choose one option from a list. Best for:

  • Prioritization questions
  • Demographic information
  • Feature preference ranking
  • Satisfaction levels

Multiple Select

Choose multiple options from a list. Best for:

  • Feature interest selection
  • Use case identification
  • Multi-factor analysis
  • Skills and experience assessment

Rating

Define a scale from X to Y for quantitative feedback. Best for:

  • Satisfaction ratings
  • Feature importance
  • Quality assessments
  • Experience ratings

Yes/No

Simple binary questions for clear, definitive answers. Best for:

  • Qualification questions
  • Feature usage confirmation
  • Interest indicators
  • Decision points

Number

Numeric responses for quantitative data. Best for:

  • Team size
  • Budget questions
  • Usage frequency
  • Time estimates
  • Quantitative metrics

Date

Date selection for time-based information. Best for:

  • Availability scheduling
  • Timeline questions
  • Launch date preferences
  • Event planning
  • Deadline estimates

Net Promoter Score (0-10)

Standard NPS scale for measuring customer loyalty and satisfaction. Best for:

  • Overall satisfaction measurement
  • Likelihood to recommend
  • Customer loyalty tracking
  • Brand advocacy assessment

Best Practices

Keep It Short

Aim for 5-7 questions maximum. Longer surveys have lower completion rates.

Start with Easy Questions

Begin with simple, non-threatening questions to build momentum.

Be Specific

Ask about specific features or pain points, not general satisfaction.

Avoid Leading Questions

Don't bias responses with loaded language or assumptions.

Sharing Your Survey

Once your survey is published, you can share it in multiple ways:

Direct Link

Copy the survey URL and share it via email, chat, or anywhere else.

Social Media

Post directly to LinkedIn, Twitter, Discord, and other connected platforms with one click.

Embed on Website

Embed the survey on your website or documentation (coming soon).

Link to Features

Link surveys to specific features on your roadmap to collect targeted feedback.

Analyzing Responses

View and analyze survey responses with comprehensive analytics tools. Each question type has specialized analytics to help you understand your data:

Analytics Dashboard

Access response analytics through the survey's Responses tab, featuring:

  • Question-Level Analytics: Individual analysis for each question with appropriate visualizations
  • Multiple View Modes: Switch between Summary, Chart, and Individual response views
  • Manual Refresh: Refresh button to update analytics with latest responses
  • Response Management: View, filter, and manage individual responses

Question-Specific Analytics

Text Questions (Short & Long)

  • Word Frequency Analysis: Most common words and phrases
  • Response Search: Search through text responses for specific terms
  • Individual Responses: Full text of all responses with search functionality

Single & Multiple Select Questions

  • Bar Charts: Visual distribution of option selections
  • Percentage Breakdown: Exact percentages for each option
  • Response Count: Total number of selections per option
  • Multi-Select Analysis: Combination analysis for multiple selections

Rating Questions

  • Distribution Charts: Visual spread of rating values
  • Average Ratings: Mean, median, and mode calculations
  • Rating Distribution: Breakdown of responses by rating value

Yes/No (Binary) Questions

  • Binary Charts: Clear yes/no visualization
  • Percentage Split: Exact breakdown of yes vs no responses
  • Response Count: Total number of yes and no responses

Number Questions

  • Statistical Summary: Mean, median, mode, and standard deviation
  • Distribution Charts: Histogram and box plot visualizations
  • Range Analysis: Min, max, and quartile breakdowns
  • Outlier Detection: Identify unusual or extreme responses

Date Questions

  • Timeline Analysis: Distribution of dates over time
  • Pattern Detection: Most common days, weeks, and months
  • Range Insights: Time span and concentration analysis
  • Weekend vs Weekday: Response patterns by day type

Net Promoter Score (NPS)

  • NPS Calculation: Automatic detractor/passive/promoter categorization
  • NPS Score: Overall NPS value calculation
  • Distribution: Visual breakdown of scores 0-10

Response Management

Individual Response View

  • Complete Responses: View full survey responses from each participant
  • Respondent Information: Email, name, and response timestamp
  • Search & Filter: Find specific responses or filter by criteria
  • Response Status: Track completed vs partial responses

Data Export

  • CSV Export: Download all responses for external analysis
  • Response Data: Export complete response information

Additional Analytics Features

  • Search Functionality: Search through text responses for specific terms
  • Filter Options: Filter responses by various criteria
  • Manual Refresh: Update analytics with latest responses

Survey Settings

Response Limits

Set a maximum number of responses to automatically close the survey when reached.

Closing Date

Schedule when the survey should automatically close.

Anonymous Responses

Allow users to respond without creating an account. Useful for public surveys.

Required Questions

Mark questions as required to ensure you get the most important information.

Tips for Better Response Rates

  1. Explain Why: Tell users why their feedback matters
  2. Show Progress: Let users know how many questions remain
  3. Mobile-Friendly: All surveys are automatically mobile-responsive
  4. Thank Respondents: Show appreciation for their time
  5. Share Results: Consider sharing insights with your community
  6. Follow Up: Respond to feedback and show you're listening

Common Use Cases

Feature Prioritization

Ask users to rank potential features by importance to guide your roadmap.

Beta Testing Recruitment

Collect applications from interested beta testers with qualification questions.

User Research

Understand your users' workflows, pain points, and goals.

Product-Market Fit

Measure how well your product solves real problems for your target market.

Churn Prevention

Identify why users might leave and what would make them stay.

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