Social Media & Build in Public

Building in public is one of the most effective ways to grow your audience and validate your product. Learn how to use Release Cadence to automate your social media presence.

Connecting Platforms

Release Cadence integrates with major social platforms:

LinkedIn

Share professional updates with your network. Great for B2B products and thought leadership.

Twitter (X)

Quick updates and engagement with the tech community. Perfect for indie hackers and startups.

Discord

Engage your community with updates in your server. Ideal for building a loyal user base.

Slack

Keep your team and community informed in Slack channels.

Connecting Your Accounts

  1. Go to Settings → Social Media
  2. Click "Connect" next to a platform
  3. Authorize Release Cadence to post on your behalf
  4. Configure posting preferences

🔒 Privacy: Release Cadence only requests permissions to post content. We never read your DMs or private data.

Creating Posts

Manual Posts

Create posts from scratch:

  1. Go to Social Media → Create Post
  2. Write your content
  3. Select platforms to post to
  4. Choose to post now or schedule
  5. Click "Post" or "Schedule"

Feature Announcements

Automatically post when features change status:

  1. Edit a feature
  2. Enable "Auto-post status changes"
  3. Customize the post template
  4. Select platforms

Survey Sharing

Share surveys directly from the survey page:

  1. Open your survey
  2. Click "Share on Social"
  3. Customize the message
  4. Select platforms
  5. Post or schedule

Post Templates

Use templates to maintain consistent messaging:

Feature Launch Template

🚀 New Feature: [Feature Name]

[Brief description]

Try it now: [Link]

#BuildInPublic #ProductUpdate

Progress Update Template

📊 Progress Update

Working on: [Feature Name]
Status: [X]% complete

What's next: [Next milestone]

#BuildInPublic #IndieHacker

Feedback Request Template

💭 Need your input!

We're considering: [Feature idea]

Take our quick survey: [Link]

Your feedback shapes our roadmap!

#UserFeedback #ProductDevelopment

Scheduling Posts

Plan your content calendar in advance:

Best Times to Post

  • LinkedIn: Tuesday-Thursday, 8-10 AM
  • Twitter: Monday-Friday, 12-3 PM
  • Discord: Evenings and weekends

Posting Frequency

  • Daily: Quick updates, tips, behind-the-scenes
  • Weekly: Feature announcements, progress reports
  • Monthly: Major milestones, retrospectives

Building in Public Strategy

What to Share

  • Progress: Features you're building
  • Challenges: Problems you're solving
  • Wins: Milestones and achievements
  • Learnings: Lessons from your journey
  • Metrics: User growth, revenue (if comfortable)
  • Behind-the-scenes: Your process and tools

What Not to Share

  • Sensitive business information
  • Customer data or private feedback
  • Unvalidated claims or promises
  • Negative comments about competitors

Engagement Tips

Be Authentic

Share real experiences, not just highlights. People connect with authenticity.

Engage Back

Respond to comments and questions. Building in public is a conversation, not a broadcast.

Be Consistent

Post regularly, even if it's just small updates. Consistency builds momentum.

Add Value

Share insights and learnings that help others. Give before you ask.

Analytics

Track your social media performance:

  • Impressions: How many people saw your posts
  • Engagement: Likes, comments, shares
  • Click-through Rate: How many clicked your links
  • Best Performing Posts: What resonates with your audience

Content Ideas

Weekly Series

  • Monday: Week ahead preview
  • Wednesday: Progress update
  • Friday: Week in review

Monthly Themes

  • Week 1: Feature spotlight
  • Week 2: User story or testimonial
  • Week 3: Behind-the-scenes
  • Week 4: Lessons learned

Milestone Posts

  • First 10 users
  • First paying customer
  • Product launch
  • Major feature release
  • Revenue milestones

Community Building

Create a Discord Server

Give your community a home:

  • Announcement channel for updates
  • Feedback channel for suggestions
  • General chat for community
  • Support channel for help

Engage Your Community

  • Ask for feedback on features
  • Run polls and surveys
  • Share early access
  • Recognize contributors
  • Host Q&A sessions

Best Practices

  1. Start Early: Begin building in public from day one
  2. Be Vulnerable: Share challenges, not just wins
  3. Listen: Pay attention to feedback and questions
  4. Iterate: Adjust your strategy based on what works
  5. Have Fun: Enjoy the journey and connect with others
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