Feature Feedback with Social Media

Create targeted feature surveys, distribute them through your social channels, and turn customer feedback into actionable roadmap decisions. This complete workflow shows you how to validate features and prioritize development based on real user input.

Step 1: Set Up Your Feature for Feedback

Create or Update Your Feature

Start by creating a feature that you want to gather feedback on:

1. Navigate to Features in the sidebar
2. Click "Create Feature" or select an existing feature
3. Fill in the feature details:
   • Feature Name: Clear, descriptive title
   • Description: Detailed explanation of what the feature does
   • Status: Set to "Planned" or "In Development"
   • Visibility: Set to "Public" to allow survey access
4. Click "Save Feature"

Add UI Mockups as Resources

Upload your design mockups to the feature for use in surveys:

1. On your feature page, scroll to the Resources section
2. Click "Add Resource"
3. Upload your first UI mockup:
   • Resource Type: Image/Mockup
   • File: Select your first design file
   • Visibility: Set to "Public"
   • Description: Brief explanation of this design approach
4. Click "Add Resource" again for your second mockup:
   • Resource Type: Image/Mockup
   • File: Select your second design file
   • Visibility: Set to "Public"
   • Description: Brief explanation of this alternative approach

Step 2: Create an survey for Your Feature

Create Survey from Feature

Create a survey that's directly linked to your feature:

1. Navigate to your feature page
2. Click the "Create Survey" button on the feature page
3. The survey will automatically be linked to your feature

Customize Your Survey Questions

Example questions foing design testing:

Design Preference (Single Select)

Question Type: Single Select

Purpose: Direct comparison between your two design approaches

Sample Question: "Which design do you prefer for this feature?"

Setting Up Options: When creating this question:

• Click uploaded resources that have been marked Public to include in your survey
• These resources will appear on the customer survey for them to view and answer questions regarding
• A Display Name input will appear on selected resources
• Set Display Name for the first resource: "Design A - Current Approach"
• Set Display Name for the second resource: "Design B - Alternative Approach"
• The survey will show these custom names while displaying the actual images

Visual Appeal Rating (Rating Scale)

Question Type: Rating Scale (1-5)

Purpose: Measure aesthetic appeal of each design

Sample Question: "How would you rate the visual appeal of Design A?"

Usability Assessment (Multiple Select)

Question Type: Multiple Select

Purpose: Identify specific usability aspects that work well

Sample Question: "What aspects of Design B do you find most user-friendly?"

Options: Navigation, Layout, Colors, Typography, Icons, Spacing

Design Strengths (Long Text)

Question Type: Long Text

Purpose: Capture detailed feedback on what works well

Sample Question: "What do you like most about your preferred design?"

Design Concerns (Long Text)

Question Type: Long Text

Purpose: Identify areas for improvement or concerns

Sample Question: "What concerns or improvements would you suggest for the design you didn't prefer?"

Feature Value Assessment (Number)

Question Type: Number

Purpose: Quantify the perceived value of this feature

Sample Question: "On a scale of 1-10, how valuable would this feature be to your work?"

Implementation Priority (NPS)

Question Type: NPS (0-10)

Purpose: Gauge urgency and enthusiasm for the feature

Sample Question: "How likely are you to recommend we prioritize this feature for immediate development?"

Configure Survey Settings

Set up your survey for optimal design feedback:

• Anonymous Responses:Enable if you do not want name and email to be required
• One Response Per User:Enable to not allow multiple surveys from the same user based on their email address
• Closing Date: Give users 5-7 days to provide thoughtful feedback (optional)
• Feature Link: Ensure the survey is linked to your feature (automatic when created from feature)

Step 3: Deploy and Share on Social Media

Connect Your Social Accounts

Ensure your social platforms are connected for survey distribution:

1. Go to Settings → Social Media
2. Connect your LinkedIn, Twitter/X, Discord, and/or Slack accounts
3. Test connections to ensure they're working

Publish Your Survey

1. Review your survey questions and settings
2. Click "Deploy Survey"
3. Copy the share link that appears

Create Social Media Posts

Publish your survey to all platforms directly from the survey page:

One-Click Multi-Platform Publishing

Instead of manually posting to each platform, Release Cadence lets you publish everywhere at once:

1. From your deployed survey page, click the "Share" button
2. Select "Create Social Media Post" from the share options
3. Select Platforms: Choose which accounts to publish to:
   • ✅ LinkedIn (professional network)
   • ✅ Twitter/X (real-time conversations)
   • ✅ Slack (team channels)
   • ✅ Discord (community servers)
4. Configure Channels: For Slack and Discord, select specific channels:
   • Slack: Choose from your connected workspaces and channels
   • Discord: Select servers and channels where you have permissions
5. Post Type: Automatically set to "Link Share" for surveys
6. Customize Message: The system pre-fills with:

   📊 We'd love your feedback! Take our quick survey:

   You can edit this message, add context about your feature, or keep it as-is.
7. Link Preview: Customize how your survey appears:
   • Title: Auto-populated with survey name
   • Description: Uses survey description or customize it
   • Hashtags: Add relevant tags like #Design #UX #ProductFeedback
8. Preview: See exactly how your post will look on each platform
9. Publish: Click "Publish to All Platforms" - one click posts everywhere

Schedule or Publish Immediately

Choose the best timing for your audience:

• Publish Now: Instant posting to all selected platforms
• Schedule Later: Set optimal times for each platform's peak engagement
• Save as Draft: Perfect your message before publishing

Step 4: Monitor Responses and Engagement

Track Response Progress

Monitor your survey performance:

1. Go to your survey's Responses tab
2. Watch the response count grow
3. Check social media engagement on your posts
4. Send reminder posts if response rates are low

Engage with Respondents

Build community while gathering feedback:

• Thank people for participating in comments
• Share interesting insights (without revealing sensitive data)
• Answer questions about the feature concept
• Create anticipation for the results

Step 5: Analyze Results for Design Decisions

Review Summary Analytics

Once you have sufficient responses (aim for 20-50 for design validation), analyze the data:

1. Open your survey's Responses tab
2. Switch to Summary View for overview analytics
3. Review response counts and completion rates

Analyze Key Questions

Design Preference Results

Review the single select results for clear winner:

• Which design got the most votes?
• Is there a clear preference (60%+ for one design)?
• Are results split (close to 50/50)?

Visual Appeal Ratings

Compare the rating scale results for each design:

• Which design scored higher on visual appeal?
• What's the average rating difference?
• Are there consistent patterns across respondents?

Usability Feedback Analysis

Review the multiple select results for usability insights:

• Which usability aspects are most appreciated?
• Are there specific elements that work better in one design?
• Do certain usability features correlate with design preference?

Qualitative Feedback Themes

Look for patterns in the text responses:

• What specific design elements do users mention most?
• What concerns or suggestions appear repeatedly?
• Are there unexpected use cases or needs mentioned?

Feature Value Assessment

Assess the number ratings for feature priority:

• What's the average perceived value (1-10 scale)?
• How many users rate it 8+ (high value)?
• Does design preference correlate with perceived value?

Implementation Priority (NPS)

Review the NPS scores for urgency:

• What's the average NPS score (0-10)?
• How many are promoters (9-10) vs detractors (0-6)?
• Does enthusiasm correlate with design preference?

Make Data-Driven Design Decisions

Use the insights to choose the best design approach:

Green Light: Clear Winner

Proceed with the winning design if you see:

• Clear design preference (60%+ for one design)
• Higher visual appeal ratings for the preferred design
• Positive qualitative feedback on specific elements
• High feature value assessment (7+ average)
• Strong implementation priority (8+ NPS)

Yellow Light: Hybrid Approach

Combine elements if you see:

• Split preference (close to 50/50)
• Different strengths for each design (one better visually, other more usable)
• Specific elements praised in both designs
• Moderate feature value (5-7 average)
• Mixed NPS scores (6-8 average)

Red Light: Redesign Needed

Go back to drawing board if you see:

• No clear preference and low overall ratings
• Negative feedback on both designs
• Low feature value assessment (below 5)
• Low implementation priority (below 6 NPS)
• Users don't understand the value proposition

Step 6: Close the Loop with Your Community

Share the Results

Build trust by sharing what you learned about the designs:

Results Announcement Template

📊 **Design Test Results Are In!**

Thanks to everyone who participated in our [feature name] design survey! Here's what we learned:

� **Design Winner:** [Design A or B] with [percentage]% of votes
📈 **Visual Appeal:** [average rating]/5 for the winning design
💡 **Biggest Insight:** [most interesting discovery about user preferences]

**Our Decision:** [proceed with Design A/combine elements/redesign and why]

Next steps: [what happens next with the design]

Thank you for helping us create better user experiences! 🎨

#Design #UX #BuildInPublic #UserFeedback
        

Update Your Feature

1. Go to your Feature page
2. Update the feature status based on your decision:
   • "In Development" if proceeding with a clear winner
   • "Planned" if combining elements or redesigning
   • "Backlog" if major redesign is needed
3. Add a note linking to the survey results
4. Update the description with design insights

Plan Next Steps

Based on your decision:

• If Building: Start development and share progress updates
• If Refining: Create a follow-up survey with revised concepts
• If Pausing: Focus on higher-priority features and revisit later

Best Practices for Success

Common Pitfalls to Avoid

Leading Questions

❌ Don't ask: "Wouldn't it be amazing if we built this awesome feature?"

✅ Do ask: "Which of these problems do you face most frequently?"

Too Many Options

❌ Don't offer 10 different feature variations

✅ Do offer 2-3 well-researched approaches

Ignoring Negative Feedback

❌ Don't focus only on positive responses

✅ Do pay attention to concerns and objections

No Follow-Up

❌ Don't collect feedback and disappear

✅ Do share results and next steps